Ok, so it’s an overused cliché but its nevertheless true! Customers take seconds to judge how professional your organisation is by the way your marketing and communications materials look. Unfortunately you may not necessarily be perceived as well as you think you are.
Portraying a professional image isn’t difficult. Investing in bespoke, quality design adds pounds to your bottom line. According to the Design Council, two thirds of companies who don’t invest in design have to compete mainly on price. Where does that leave you if your competitors decide to cut their prices? Making little or no profit… or worse… going out of business. Horrible places to be.
If potential customers take one look at your marketing and think ‘no thanks’, you’ve lost them at the first hurdle.
You don’t often get a second chance to change their opinion – or if you do, it takes a lot more effort than if you make a great impression first time round.
If you don’t take care over the way your marketing looks, potential customers will wonder how much care you take over your work.
The start of a new year (and indeed a new decade) is a good time to detox (not only yourself) but also your brand. If you feel that your brand isn’t working as hard as it should be then give us a call and we can arrange for a free and honest appraisal of your existing identity and suggest how we can help you achieve your full marketing potential.
Don’t let your image betray you!
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